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3 easy ways to increase the hotel’s revenue

3 easy ways to increase the hotel’s revenue

You can boost the hotel’s revenue without big investments. For example, this can be done by offering add-ons, gift vouchers, and managing guest loyalty. We go through each topic in detail in this blog.

Sell add-ons

On average, extra services sales increase the average bill by 10%. This is the easiest way to get extra income.

To make it easier for guests to book add-ons along with the stay, TravelLine Booking Engine displays them all in a separate step.

The step for add-ons booking in TravelLine Booking Engine

Extras can be included in rate plans or offered separately. Most often, it is a meal plan that is included in rate plans: breakfasts or full board.

Learn what extra services to sell at a city hotel, country hotel, and SPA resort in our blog. In the same article, we give advice on how to sell add-ons with and without accommodation.

Offer gift vouchers

Guests’ demand for hotel gift vouchers is on the rise. Users search for them more and more often.

Worldwide statistics on the ‘hotel gift voucher’ search query in Google Trends
Worldwide statistics on the ‘hotel gift voucher’ search query in Google Trends

To make it easier for users to purchase your gift vouchers, offer them on the hotel website.

How to start hotel gift voucher sales

How to start hotel gift voucher sales

After the gift voucher is paid for, the buyer will receive an email with the voucher attached to it. Later, the buyer will be able to print it out or resend it to their loved ones.

Get repeat guests

According to the data gathered by TravelLine, hotels that retain repeat guests have 1.5 - 2 times more direct bookings than others. One of the ways to keep such guests is to launch a customer loyalty program.

This is not the easiest way but it is profitable in the long term. It will help develop a loyal customer base that would contribute to a big bulk of the cash flow. Moreover, new guest acquisition costs more than the retaining of the ones that already stayed at your property.

With a loyalty program, guests get discounts and points depending on their loyalty level, while your hotel gets more return guests and more repeat bookings.

You can run a loyalty program on your website: when booking, the guests will log in on the website and get perks. The higher the loyalty level, the higher the discount rate.

A guest opens a booking engine on your website, logs in the guest profile with the phone number, and gets a discount based on his/her loyalty levels.
A guest opens a booking engine on your website, logs in the guest profile with the phone number, and gets a discount based on his/her loyalty levels.

You can find all these features in TravelLine Booking Engine.

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