They display hotel room rates from various booking sites and OTAs all in one place. TravelLine
Metasearch will allow you to offer the best deal — your website price on metasearch engines.
Displaying your offer in direct comparison to OTAs lets you compete with them. Price, that appears
much cheaper than your OTA commission fees, encourages travellers to click onto it and complete
their booking right there or on your website.
Your potential guests use price comparison sites to find accommodation. Display your
direct offer there to encourage more clients to book on your website rather than on OTA.
New customers
You can potentially attract metasearch users running into millions.
Preference over OTAs
Rates from your website will be presented alongside OTAs. There is a better
chance that a customer will book directly.
Profitable bookings
This will increase your website traffic and number of direct bookings. As a
result, you will not pay an extra commission.
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