The snippet is a brief description of a web page that appears in search results. It helps users to understand the content of the website and decide whether to click on it.
Make the snippet more appealing by adding a page title, appealing description, and quick links. Such an extended snippet stands out in search results and generates more leads to a hotel website.
One of the ways to add a snippet to a website is to add structured data. Let’s dive deeper into what it is.
- What is structured data?
- What is the markup for reposts in social media?
- How to add quick links?
- How to simplify adding structured data to a website?
Structured data are tags in the site’s code that help search engines to make up a summary of a web page. Well-structured data raise the website in search engine ranking, thus attracting more users.
If you have never dealt with the website code, hire a professional.
When you post a link to the website on social networks, they pull information from the website: its title, description, and photos. Add this microdata in the website code so that networks form a repost properly.
Go to OpenGraph.
Check the following tags:og: title, og: description, og: image.
Alternative: you can alter a page title, description, and image manually when reposting. However, such social networks as Facebook and Instagram do not support the editing mode.
Quick links make a snippet much bigger. Google itself selects pages that display in the section. It is difficult to influence the choice, but it still can be done.
Google reports that quick links are the pages that users visit the most. The only thing that you can do is to make the most important menu sections more prominent.
Besides structured data, monitor your Google My Business listing. See if there are any mistakes in Google Search Console.