You will learn:
- The hotel industry - 2023: focus on direct sales. Hotel website and OTA booking statistics for 2022-2023.
- Ensuring target traffic: SEO optimization, Google My Business cards and Google Ads and Ecommerce sales funnels.
- TravelLine Booking Engine: turning a website visitor into your hotel guest.
- Rate plans and USP: how to improve your hotel website conversion rate.
- Email marketing, social media, retargeting – keeping your guests posted.
