At least 30% of visitors must reach the booking form to make your hotel’s website effectively sell the rooms. That's what our analysts say.
In this article we'll tell you how to easily increase the number of the official website visitors that reach its booking form.
Make the search form visible and reachable from any page
The search form is a built-in box on the website where guests select the dates of their stay, the number of guests, click the «Book Now» button and go to the booking form.
The booking form is a page on the website where guests select a room, additional services, enters their data and select a payment method.
The search form that sells is clearly visible on the site. That means:
- it is on an easy-to-notice spot on the website;
- it is suitable for the design of your site;
- it has a contrast «Check Availability» button.
Search form on the hotel website
When choosing an online booking engine for your site, make sure that the search form looks catchy and adapts to your corporate identity. Play with the colors and size of the search form in Booking Engine demo.
Pop-ups, chats, notifications should not overlap the search form, otherwise guests will not see it and will not proceed with the booking.
The cookies notification message doesn't hide search form
Make the search form is available from any page. So guests will not spend a lot of time looking for a way to book a room.
Search form is available from any page
Add the «Book Now» buttons to the main selling pages
Guests can visit page with a list of rooms or one with special offers and this is wh ere they decide to book. So shorten their way to booking: add the «Book Now» buttons on these pages and get more bookings from the website.
Rooms & Rates page
Where should the «Book Now» button be: next to each room type description.
Rooms page on the hotel website
Where the button should lead: to the booking form of the room type that the guest selected.
For example, a guest clicked the «Book Now» button next to the Standard room. Then he will to this page:
Booking form on the hotel website
Room details page
Where should the «Book Now» button be: next to the prices and a detailed description of the room.
Room details page on the hotel website
Where should the «Book Now» button lead: to the booking form of the room type that the guest chose.
Booking form on the hotel website
Promotions and Special Offers Page
Where should the «Book Now» button be: next to the description and terms of the promotion.
Special offers page with the «Book Now» button on the hotel website
Where should the button lead: to the booking form with the promotional rate.
Booking by special offer on the hotel website
To make the «Book Now» buttons here lead to the booking form with the promotional rate or booking form of the desired room type, you need put direct links to them.
Where to get links for the «Book Now» buttons
To get a link to booking a desired room type:
- Make sure that the room types on the website and in your TravelLine account are the same.
- In the «Room management» section choose «Room types» and click on the «Action» button → select line «URL to the room type».
To get a link to booking with promotion or special offer:
- Make sure that there are separate rates for each promotion in your TravelLine account.
- In the «Room management» section choose «Rates and special offers» and click on the «Action» button → select line «URL to the room type».
If you use TravelLine Booking Engine and want to set the «Book Now» buttons, write in our support service welcome@travelline.pro. TravelLine specialists will set buttons on the page with a list of rooms and the one with special offers for free.
To remember
To increase the amount of online reservations from the hotel's website, add to it:
- Noticeable search form that is available from any page.
- Buttons «Book Now» to the selling pages:
- «Rooms and prices» page,
- Rooms description pages,
- «Special offers» page.
TravelLine experts will tell you how to make your hotel's website even more effective. Send a link to your hotel’s official website to welcome@travelline.pro. Write «I want a selling site» in the subject line of the letter, and we will contact you.